Building a scalable web platform for 150+ global brands

We helped Merkle build a white-labeled CMS platform to unify Beam Suntory’s brand websites—cutting rollout time from months to weeks.

Client

Beam Suntory

year

Sep 2022

services

Platform Engineering

platform

Web

Their Challenge

Beam Suntory’s digital ecosystem was fragmented. Each brand used different CMSs, cookie solutions, and analytics setups—making itimpossible to manage or scale efficiently. Launching a single website took over five months, blocking speed to market. Analytics were inconsistent, and compliance efforts were scattered across teams. They needed a unified platform that could support rapid launches, consistent tracking, and global compliance—while still giving brands creative freedom.

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Our Solution

We partnered with Merkle to solve a global-scale content challenge for Beam Suntory. Their brand sites were spread across tools, regions, and inconsistent stacks—making every launch a long, costly process. We led the development of a centralized platform that could support multiple markets, languages, and compliance needs—without sacrificing speed or flexibility. The result: a powerful foundation that enabled consistent rollouts and gave their team full control over execution.

Built a white-labeled Drupal CMS platform with modular architecture
Automated Figma-to-Drupal handoff for faster frontend delivery
Standardized components across brands while enabling regional customization
Integrated analytics (GTM), cookie compliance (CookieYes), localization (Smartling), and e-commerce (Magento)

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Project results

Website deployment time dropped from five months to just twoweeks. More than 25 brand sites launched quickly and consistently, all using the same platform. Analytics and compliance became centralized, easier to manage, and fully aligned across regions. Beam’s internal team can now run andscale the platform independently—with full control and no chaos.

That's what they said

“Wanted to let you know how happy we are with Mirko. He is doing a great job and has become a crucial part of the team within a short time.”

Philip Gort

Merkle Managing Director Serbia

“After switching to Mileva from my previous programming team, I could not be happier. Quality of work, speed, accuracy, professionalism, have all been great, and happy that we work with them.”

Raymond Sands

CTO of Magnolia Bank

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